Thursday, June 06, 2013

You Don't Have Digital Privacy Thanks To PRISM

If you reconsidered using Verizon after discovering that the NSA was collecting your phone records, you should probably turn your computer off now. In another stunning publication the Guardian reported today about a program called PRISM which has been monitoring 9 large tech companies and thus most likely your email.

This program allows the NSA direct access to the servers of Microsoft, Yahoo, Google, Facebook, Paltalk, AOL, Skype, YouTube, and Apple. To put that in perspective, When you're at work if you're using Google Apps for Business (like I do) you're being monitored. If you were an early internet user and still have your Hotmail, AOL or Yahoo email addresses - you're being monitored. If you're purchasing books or music through iTunes, you'd be monitored. Vacation pictures on Facebook? You're monitored...

The worst part of this all, Congress voted on allowing this in the Protect America Act without much of a debate voting quickly on a Friday in 2007 to avoid being seen as soft on terrorism. That program which lacked judicial oversight to begin with - has since been expanded into what we learned of today.

While those companies denied knowledge of the program and didn't know what PRISM was until this report came out earlier today, the reality is even those companies don't have the best track record with defending users privacy rights as shown in this EFF Report. Whether it is not requiring a warrant for content or not telling users about government data requests- it's hard to trust either the companies individual use of data and how such data is shared with third parties willingly, so when even that level of data security is frequently compromised without users being notified it's an even greater breach of trust when those companies don't know they're also being watched.

Previous scandals such as the Google WiSpy scandal, AOL search leak, Facebook App's Privacy issues and iPhone tracking illustrate those companies whether through a desire for more data, a lack of respect for users, negligence in managing data or interest in helping advertisers - are all guilty of having breached users trust in the past. And this doesn't even include what happens when all of that data is being tracked by the government.

Now the comments by Senator Ron Wyden in May of 2011 can be seen in context I think most will agree: "When the American people find out how their government has secretly interpreted the Patriot Act, they will be stunned and they will be angry."

I know I am. Though I'm hopeful now that this abuse has come to light we can begin a serious conversation about privacy rights in a digital age.

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Thursday, May 16, 2013

Google Wallet - E-Commerce Just Got Some New Competition.

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Google Wallet Newest Feature Will Have E Commerce Running For Cover
Watch out PayPal, Square, VenMo, WePay, and everyone else in the mobile payment market. The 800-pound gorilla of tech is now in the ring. On Wednesday Google announced at Google I/O, their annual developer conference, a new feature named Google Wallet.

Google Wallet is elegantly simple, with a $ icon that you can click to attach a monetary transaction to an email in the same way one might attach a photo or PDF to an email. In addition you will be able to use your Google Wallet to shop in stores using your smartphone in a PIN-protected app. For those concerned about what might happen if you lose your phone, Google has thought about that too, with 100% protection for unauthorized purchases and a feature to disable the app if you lose your phone.

The fee structure of Google Wallet will likely look very familiar to you if you've ever used PayPal. With a flat fee of 2.9% per transaction (minimum $0.30), it looks very similar to PayPal's basic structure, which puts a 2.9% transaction fee on the total sale amount plus a $0.30 fee per transaction.
The feature will be rolled out over the coming months to all U.S. Gmail users over 18 years old, but users can get earlier access if friends have the feature and send money to them.

As someone who's previously used Google Ads to drive app downloads for business reasons, I'd be very excited to have Wallet integrated as it would allow Google Analytics to cover the entire pipeline from ad to purchase with no issues regarding different platforms measuring performance using differing parameters. Being able to track the profitability of every ad directly along with email marketing would be a game-changer not just for e-commerce companies, but also for mobile ad networks and the Android app marketplace.

Because this news was just announced, it's too early to see how other e-commerce startups will react now that their business model has a much bigger competitor.

Picture Credit: Google

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